<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Signal & Soul]]></title><description><![CDATA[Empowering Local Growth, Digitally.]]></description><link>https://www.signalandsoul.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 07 Sep 2026 23:09:53 GMT</lastBuildDate><atom:link href="https://www.signalandsoul.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Master The Basics Before The Marketing Tech Stack]]></title><description><![CDATA[This is a post about keeping things simple - from someone who's built and supported some seriously complex tech stacks. Because I'm all for a complex tech stack, when it's there for good reason. Big tech stacks are particularly good when you need to consume large amounts of data and pass it between systems, improving the operations of the business and the customer experience simultaneously. But here's the thing: a big tech stack only pays off once the basics are working hard. If you're not...]]></description><link>https://www.signalandsoul.co.uk/post/master-the-basics-before-the-marketing-tech-stack</link><guid isPermaLink="false">6a555b1578b0c4eececa0d22</guid><pubDate>Mon, 13 Jul 2026 21:41:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf3_63ae115e680745d388a2b0f886634487~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lizzie Thorp</dc:creator></item><item><title><![CDATA[Marketing for Musicians: Why the Connection You Create On Stage Should Carry Into Your Marketing]]></title><description><![CDATA[I love working with artists, bands and musicians. There's something about live music that most other industries just don't have - it's magical. Uplifting. Shared Emotion. A room full of strangers, all feeling the same thing at the same time. What other industries are capable of that, at that level? And yet, when it comes to the digital marketing for musicians... that warmth you feel at a gig or concert never quite makes it through. Basic emails. Simple ads. Emotionless marketing. Somewhere...]]></description><link>https://www.signalandsoul.co.uk/post/marketing-for-musicians-why-the-connection-you-create-on-stage-should-carry-into-your-marketing</link><guid isPermaLink="false">6a4d70b024d6803bed6b17d2</guid><pubDate>Tue, 07 Jul 2026 21:34:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf3_3cfe023ee95c46ecab2369a435ee6ca0~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lizzie Thorp</dc:creator></item><item><title><![CDATA[The Main Levers of Business Growth (and How to Influence Them)]]></title><description><![CDATA[I've read about many methodologies and frameworks around the elements and levers business growth. RACE by Dave Chaffey (one of my old-school, timeless favourites) which is centred around growth from digital marketing. The Ansoff Matrix - which looks at growth through market penetration, market development, product development and diversification. But then, one simple yet effective one popped up on social media a few years ago, and it was so simple that it just stuck. I spent hours mapping it...]]></description><link>https://www.signalandsoul.co.uk/post/the-main-levers-of-business-growth-and-how-to-influence-them</link><guid isPermaLink="false">6a4d55ba24d6803bed6adb17</guid><pubDate>Mon, 06 Jul 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf3_b8c7892933da46c8a26175c179d728e4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lizzie Thorp</dc:creator></item><item><title><![CDATA[Balancing Brand and Performance Marketing: The Harry Styles Way]]></title><description><![CDATA[Everyone is talking about Harry Styles. And quite right too. He's just wrapped the longest single-artist residency in Wembley Stadium's history - 12 nights, surpassing Coldplay's 10 in 2025 and Taylor Swift's 8 in 2024. Around 80,000 fans a night, more than a million across the whole run. Love or hate him, it's impressive. (Personally, I love him - AND I was there!). But in my opinion, there are multiple things at play here that really contributed to this. And it's actually a really good...]]></description><link>https://www.signalandsoul.co.uk/post/balancing-brand-and-performance-marketing-the-harry-styles-way</link><guid isPermaLink="false">6a4d5dcf6c303678bb74d16d</guid><pubDate>Fri, 03 Jul 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf3_babd9db16d794ea990d36928f73ca2e8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lizzie Thorp</dc:creator></item><item><title><![CDATA[Why Digital Marketing is Just Amplification of How People Always Bought]]></title><description><![CDATA[Back in the world before digital, computers, social media and phones, there were really only a few ways you'd be tempted to buy from a business: You discovered the business - for example, walking past it in the street You found basic ads - newspapers, leaflets, signs in the street You got a referral - someone you spoke to told you about them Now we're in the digital age, and while digital marketing and digital growth can seem overly complex, with a million things to measure, it's really just...]]></description><link>https://www.signalandsoul.co.uk/post/why-digital-marketing-is-just-amplification-of-how-people-always-bought</link><guid isPermaLink="false">6a4d64bd00be0c704955aef7</guid><pubDate>Sun, 31 May 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf3_22e408ba495f4eca94e2be8b0679b47b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lizzie Thorp</dc:creator></item><item><title><![CDATA[What is Contextual Marketing: and Does It Work?]]></title><description><![CDATA[Have you ever felt like today's marketing messages - push notifications, emails, ads - feel really irrelevant and impersonal to you and your situation? "Buy this product/service now" "Come and visit us" "For your everyday shopping" "Sale ends soon - shop now" "Everything you need, all in one place" There's nothing wrong with it. It just feels generic. Impersonal. Now try to think of times marketing messages felt a bit more relevant to you. "Perfect for you and the kids" "Spend some quality...]]></description><link>https://www.signalandsoul.co.uk/post/what-is-contextual-marketing-and-does-it-work</link><guid isPermaLink="false">6a4d692c646539e116358589</guid><pubDate>Wed, 13 May 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf3_09efb59f55b74b3a8bf3780550492959~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lizzie Thorp</dc:creator></item><item><title><![CDATA[Why I Recommend Email Marketing Every Single Time]]></title><description><![CDATA[Ask me which marketing channel I'd recommend to almost any business, and I'll almost always give the same answer: email marketing. I know. Not the shiniest answer. But hear me out. Why I advocate email every single time Email marketing, to this day, is still one of the channels with the highest ROI. Why? Because it's trackable - proper digital metrics and attribution - while also being highly customisable. You're not confined by some of the serious advertising regulations and platform rules...]]></description><link>https://www.signalandsoul.co.uk/post/why-i-recommend-email-marketing-every-single-time</link><guid isPermaLink="false">6a5551caaf57c5abb39da7e3</guid><pubDate>Thu, 30 Apr 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf3_1c6a4b72365c4302a88eea03f20828ad~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lizzie Thorp</dc:creator></item><item><title><![CDATA[Why My Growth Partner Business is Called Signal &#38; Soul]]></title><description><![CDATA[A few people ask me why I chose the name Signal &#38; Soul for my growth consultancy. And while there's a deeper meaning behind it, the two words perfectly combine for a number of reasons. 1. It captures the overlapping fields I've crossed in my career If you read the about page, you'll notice I've spanned brand, digital, technology and IT teams. Technology and IT is all about the signals — the data, the tracking, the systems, the tags, the things that tell you what's actually happening. Brand...]]></description><link>https://www.signalandsoul.co.uk/post/why-this-is-called-signal-soul</link><guid isPermaLink="false">6a68e31eff818e51ccb8e894</guid><pubDate>Thu, 23 Apr 2026 17:23:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a8ccf3_e2f03e45741043ecb6e9c9fd5d469bcb~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lizzie Thorp</dc:creator></item></channel></rss>